We can tell when you use AI: how to spot (and avoid) robotic writing
Ever read something online and thought, “This feels off… it’s too perfect. It’s not just unnatural, it’s robotic!”? Congratulations—you’ve just encountered the infamous “It’s not just X, it’s Y” AI sentence structure.
Yes, artificial intelligence is often guilty of writing quite predictably, but it can be used as a legitimate help when you need it- continue reading to find out how!
From Concept to Launch: building a wedding website platform as a married couple
It started as a bit of a side project to our main business. Something small, manageable, a “what if we built this thing?” kind of idea. Plenty of wedding website options existed, but none that felt truly local, warm, or affordable. Everything looked like it was designed by the same person, made to be as minimalistic as possible. So we got to work on providing our own option.
Today, Etsy has become the one stop shop for all indie creators. Here’s what your business can learn from their success
How Etsy Became a Lifeline for Independent Business – and what your business can learn from it
A little over a decade ago, if you were an independent artist, a jewellery maker, or someone who handcrafted unique products, your options for selling were limited. You could set up a stall at a weekend market, rely on word-of-mouth, or, if you were feeling especially ambitious and driven, build your own website and hope people found it.
Today, Etsy has become the one stop shop for all indie creators. Here’s what your business can learn from their success
SEO is gone, welcome GEO – why you should care.
For years, businesses have relied on search engine optimisation (SEO) to get found online. ranking high on google meant more visibility, clicks and ultimately, more customers. The formula was pretty simple.
But search is changing forever, as you’re reading this.
How Prime used influencers to hack their Growth – and what your business can learn from it
When Logan Paul and KSI launched Prime Energy, the energy drink space was already crowded with giants like Red Bull, Monster, and Bang dominating retail shelves. Yet, in a unbelievably short time, Prime went from a new entrant to a billion-dollar brand,
Their success was a lot more than luck, it was a textbook influencer-led marketing strategy executed pretty flawlessly. The good news for the rest of us is that Prime created a blueprint for growth, and we’re sharing it with you.
How to Increase ECommerce Website Conversions – strategies that actually work in 2025
You’ve had your store for a few months now, but very few of your items are selling. What could be the problem? Firstly, you’re not the only one with this problem. Read more to discover how to turn website visitors into paying customers.
How Starbucks used a Loyalty Program to Boost Customer Retention – and what your business can learn from it
For businesses in highly competitive industries, customer retention is a tough nut to crack. Acquiring new customers is expensive, highly competitive and brand loyalty feels harder to maintain in a world where there are a ton of options for consumers. But then there’s Starbucks—one of the most successful brands when it comes to keeping customers engaged, returning, and, most importantly, spending.
How H&M used an Online Platform to Evolve in South Africa
When Swedish multinational fashion retailer H&M first entered the South African market in 2015 (feel old yet?), it brought its world renowned mix of trendy & affordable clothing to major malls across the country. But local fans of the brand quickly realised something was missing: unlike in many other countries where shoppers could browse their collections, check stock availability, and order items online, South African shoppers had no digital access to H&M’s catalogue.
Jaguar Rebranding: Marketing Campaign Gone Wrong?
The iconic British luxury carmaker has decided to shed its traditional skin and adopt a new logo and entirely opposite marketing direction, all part of its pivot towards an all-electric lineup. This decision has been met with much ridicule, but was that the point all along?
A Spectacular Failure: Lessons from MKBHD’s App “Panels”
Launching a new product can be a defining moment for any brand. Done right, it can elevate your standing in the industry, build trust with consumers, and ensure long-term success. Done wrong, it can alienate your existing audience and harm your brand’s reputation. Unfortunately, the recent launch of “Panels”, a wallpaper app from popular tech YouTuber Marques Brownlee (MKBHD), offers a masterclass in what *not* to do when launching a product