Your Customers Don’t Want to Email You: Why South African Customers Prefer WhatsApp
When a South African customer wants to ask a business a question, their instinct is to send a WhatsApp message. They do it with their hairdresser, their mechanic, their dentist, and the guy who fixes their gate motor. It’s how commerce works here (and the rest of Africa). But most business websites still don’t accommodate this. Read more to find out why your South African customers don’t want to email you, and prefer WhatsApp instead.
AI Can Build Your Website in 10 Minutes. Here’s What It Can’t Do.
It had to happen eventually. AI website builders have crossed from novelty into the mainstream, and in 2026, they’re genuinely impressive. So here’s the obvious question: if AI can do all of this, why would you pay a web designer?
TikTok Taught Us to Skip. Now What?
With AI photo and video generation technologies crossing over from the early adopters to late majority, we’re set for a year where AI will exercise full dominance of the algorithms and by effect, our attention spans. So the question is: what can we do as marketers?
AI is Lying, Ads are Dying, and Other 2026 Marketing Predictions for 2026
Welcome to the year where your audience scrolls faster than your brand strategy can keep up. Marketing in 2026 will mutate rapidly as AI-generated content floods every feed and with user trust falling every day, what worked last year might now get you ghosted by your audience. Here are our top five Marketing predictions that will shape the internet in 2026 and beyond…
How to Build Trust Online in the South African Health Industry
Many South African healthcare practices still treat their websites like digital brochures. But in today’s world, potential clients will form an opinion about you before they ever walk through your doors. Read more to find out how to ensure your online presence can bring you more customers!
We can tell when you use AI: how to spot (and avoid) robotic writing
Ever read something online and thought, “This feels off… it’s too perfect. It’s not just unnatural, it’s robotic!”? Congratulations—you’ve just encountered the infamous “It’s not just X, it’s Y” AI sentence structure.
Yes, artificial intelligence is often guilty of writing quite predictably, but it can be used as a legitimate help when you need it- continue reading to find out how!
From Concept to Launch: building a wedding website platform as a married couple
It started as a bit of a side project to our main business. Something small, manageable, a “what if we built this thing?” kind of idea. Plenty of wedding website options existed, but none that felt truly local, warm, or affordable. Everything looked like it was designed by the same person, made to be as minimalistic as possible. So we got to work on providing our own option.
Today, Etsy has become the one stop shop for all indie creators. Here’s what your business can learn from their success
How Etsy Became a Lifeline for Independent Business – and what your business can learn from it
A little over a decade ago, if you were an independent artist, a jewellery maker, or someone who handcrafted unique products, your options for selling were limited. You could set up a stall at a weekend market, rely on word-of-mouth, or, if you were feeling especially ambitious and driven, build your own website and hope people found it.
Today, Etsy has become the one stop shop for all indie creators. Here’s what your business can learn from their success
SEO is gone, welcome GEO – why you should care.
For years, businesses have relied on search engine optimisation (SEO) to get found online. ranking high on google meant more visibility, clicks and ultimately, more customers. The formula was pretty simple.
But search is changing forever, as you’re reading this.
How Prime used influencers to hack their Growth – and what your business can learn from it
When Logan Paul and KSI launched Prime Energy, the energy drink space was already crowded with giants like Red Bull, Monster, and Bang dominating retail shelves. Yet, in a unbelievably short time, Prime went from a new entrant to a billion-dollar brand,
Their success was a lot more than luck, it was a textbook influencer-led marketing strategy executed pretty flawlessly. The good news for the rest of us is that Prime created a blueprint for growth, and we’re sharing it with you.