The sector we call informal has worked out many things that formal businesses pay consultants for, and it did it without a strategy document. We wrote about a few of them so your business can rethink its strategy.
In 2012, a 19-year-old was delivering pizzas across Birmingham at night and stitching gym vests in his parents’ garage during the day. Thirteen years later, that same guy runs one of the fastest-growing fitness apparel brands in the world. Here’s how Ben Francis got there.
The best South African business story of the last decade might also be the least talked-about outside of tech circles. Here’s how Yoco went from their first transaction to a R12.5 billion business.
We recently walked into a networking event organised by Carta expecting the usual. Name tags, a few limp handshakes, and a room full of people performing interest in each other until they could politely leave. Most of these things feel like a corporate play date, where adults get herded into one space and told to mingle.
We were wrong.
When a South African customer wants to ask a business a question, their instinct is to send a WhatsApp message. They do it with their hairdresser, their mechanic, their dentist, and the guy who fixes their gate motor. It’s how commerce works here (and the rest of Africa). But most business websites still don’t accommodate this. Read more to find out why your South African customers don’t want to email you, and prefer WhatsApp instead.
It had to happen eventually. AI website builders have crossed from novelty into the mainstream, and in 2026, they’re genuinely impressive. So here’s the obvious question: if AI can do all of this, why would you pay a web designer?
With AI photo and video generation technologies crossing over from the early adopters to late majority, we’re set for a year where AI will exercise full dominance of the algorithms and by effect, our attention spans. So the question is: what can we do as marketers?
Welcome to the year where your audience scrolls faster than your brand strategy can keep up. Marketing in 2026 will mutate rapidly as AI-generated content floods every feed and with user trust falling every day, what worked last year might now get you ghosted by your audience. Here are our top five Marketing predictions that will shape the internet in 2026 and beyond…
Many South African healthcare practices still treat their websites like digital brochures. But in today’s world, potential clients will form an opinion about you before they ever walk through your doors. Read more to find out how to ensure your online presence can bring you more customers!
Ever read something online and thought, “This feels off… it’s too perfect. It’s not just unnatural, it’s robotic!”? Congratulations—you’ve just encountered the infamous “It’s not just X, it’s Y” AI sentence structure.
Yes, artificial intelligence is often guilty of writing quite predictably, but it can be used as a legitimate help when you need it- continue reading to find out how!
It started as a bit of a side project to our main business. Something small, manageable, a “what if we built this thing?” kind of idea. Plenty of wedding website options existed, but none that felt truly local, warm, or affordable. Everything looked like it was designed by the same person, made to be as minimalistic as possible. So we got to work on providing our own option.
Today, Etsy has become the one stop shop for all indie creators. Here’s what your business can learn from their success
A little over a decade ago, if you were an independent artist, a jewellery maker, or someone who handcrafted unique products, your options for selling were limited. You could set up a stall at a weekend market, rely on word-of-mouth, or, if you were feeling especially ambitious and driven, build your own website and hope people found it.
Today, Etsy has become the one stop shop for all indie creators. Here’s what your business can learn from their success
For years, businesses have relied on search engine optimisation (SEO) to get found online. ranking high on google meant more visibility, clicks and ultimately, more customers. The formula was pretty simple.
But search is changing forever, as you’re reading this.
When Logan Paul and KSI launched Prime Energy, the energy drink space was already crowded with giants like Red Bull, Monster, and Bang dominating retail shelves. Yet, in a unbelievably short time, Prime went from a new entrant to a billion-dollar brand,
Their success was a lot more than luck, it was a textbook influencer-led marketing strategy executed pretty flawlessly. The good news for the rest of us is that Prime created a blueprint for growth, and we’re sharing it with you.
You’ve had your store for a few months now, but very few of your items are selling. What could be the problem? Firstly, you’re not the only one with this problem. Read more to discover how to turn website visitors into paying customers.
For businesses in highly competitive industries, customer retention is a tough nut to crack. Acquiring new customers is expensive, highly competitive and brand loyalty feels harder to maintain in a world where there are a ton of options for consumers. But then there’s Starbucks—one of the most successful brands when it comes to keeping customers engaged, returning, and, most importantly, spending.
When Swedish multinational fashion retailer H&M first entered the South African market in 2015 (feel old yet?), it brought its world renowned mix of trendy & affordable clothing to major malls across the country. But local fans of the brand quickly realised something was missing: unlike in many other countries where shoppers could browse their collections, check stock availability, and order items online, South African shoppers had no digital access to H&M’s catalogue.
The iconic British luxury carmaker has decided to shed its traditional skin and adopt a new logo and entirely opposite marketing direction, all part of its pivot towards an all-electric lineup. This decision has been met with much ridicule, but was that the point all along?
Launching a new product can be a defining moment for any brand. Done right, it can elevate your standing in the industry, build trust with consumers, and ensure long-term success. Done wrong, it can alienate your existing audience and harm your brand’s reputation. Unfortunately, the recent launch of “Panels”, a wallpaper app from popular tech YouTuber Marques Brownlee (MKBHD), offers a masterclass in what *not* to do when launching a product
More often than not, what a business needs isn’t a full overhaul but a strategic audit of their existing website. A website audit is like a health check—it digs into the details, finding what’s working, what’s not, and how to fix it. If your business feels like it’s hit a plateau online, here’s how a website audit could help you move forward…
Building a good brand for your business is crucial if you want to establish a strong presence in the marketplace and create a lasting impression on your customers.
Building a website that converts visitors to clients is a crucial step for any successful e-commerce store. A well-designed and optimised online shop can help attract many new clients and increase conversions, making you more money in the end.
I’m sure you’ve asked yourself this question many times. Especially if you are in your startup phase and your budget is tight. Starting a business
So you have a website and you want it to reach more clients. You saw our last blog post about why you need a website
A portfolio website is the best way to share your business with potential customers looking for your services online. You want to show them what you’re
