When a South African customer wants to ask a business a question, their instinct is to send a WhatsApp message. They do it with their hairdresser, their mechanic, their dentist, and the guy who fixes their gate motor. It’s how commerce works here (and the rest of Africa). But most business websites still don’t accommodate this. Read more to find out why your South African customers don’t want to email you, and prefer WhatsApp instead.

It had to happen eventually. AI website builders have crossed from novelty into the mainstream, and in 2026, they’re genuinely impressive. So here’s the obvious question: if AI can do all of this, why would you pay a web designer?

With AI photo and video generation technologies crossing over from the early adopters to late majority, we’re set for a year where AI will exercise full dominance of the algorithms and by effect, our attention spans. So the question is: what can we do as marketers?